One side of beer can reads: "Courage Draught, The Expert Drinker's Beer, 370 ml" with an illustration of a wooden barrel. Other side of can reads: "The America's Cup Challenge 1974, Courage Draught, The Challenge Drinker's Beer." Text in a box reads: "In August and September, 'Southern Cross', the 12 metre Australian Challenger for the America's Cup, will sail into action off Newport, Rhode Island. She carries a determined crew, the support of all sporting Australians and a plentiful supply of Courage Draught - the only Australian Beer chosen for the Crew." Illustrations of a sailboat and the America's Cup are located beside text. Can is red, silver and black with a pull tab.